Advertising in NZVA (including SIB) publications

Advertising in NZVA (including SIB) publications

Policy type: Policy
Status: Under review
Manual reference: 1e
Date ratified: June 2016


Any animal remedy, animal food, veterinary service or equipment used in veterinary procedures that are advertised within NZVA publications must

  • have proven and/or scientifically-based efficacy
  • comply with the FairAd Code for Promotion of Agricultural Compounds and Veterinary Medicines
  • fulfil statutory requirements e.g. Animal Welfare Act 1999, ACVM regulations regarding labelling
  • not make claims that cannot be substantiated.

Explanation

The NZVA’s credibility depends on the provision of reliable, scientifically-based information to its members, and it is important that advertisements as well as editorial and advertorial that appear in NZVA publications reflect that.


Guidelines

  1. The advertising manager should scrutinise advertisements to ensure that they fulfil NZVA policy requirements and seek advice from the NZVA staff veterinarians if required.
  2. The editor should scrutinise any editorial or advertorial to ensure that they fulfil NZVA policy requirements and seek advice from the NZVA staff veterinarians or Head of Communications and Engagement if required
  3. The provision of endorsements or testimonials by veterinarians should conform to the Code of Professional Conduct but should not preclude scrutiny as under 1 and 2.

References and Legislation