On-farm consultancy skills
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On-farm consultancy skills

Improve your ability to engage with farmers to improve their farm businesses.

 Export to Your Calendar 29/06/2020 to 27/09/2020
When: 29 June - 27 September 2020
Where: Online | Workshop location: Christchurch
New Zealand
Presenter: Graeme Dixon | Lab Wilson
Contact: Danielle Stevens
04 471 0484

Online registration is available until: 31/08/2020
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About the course

Successful consulting requires more than technical skills and knowledge sharing. This course is a unique opportunity for veterinarians and other rural professionals working in any animal production environment to strengthen their capability to engage with farmer clients.

By completing this program, you’ll gain valuable perspectives and techniques to better understand, more effectively communicate with, and serve your clientele using a consultative approach. You will be equipped to aid the learning that clients need to implement enhanced farm management practices, and the products or tools that you recommend or provide.

Above all, this course aims to allow you to support the necessary operational and behavioural changes within farming enterprises and as a result, build a more successful consulting practice.

On-farm consultancy skills course flyer (PDF)


Online course

Open from 29 June - 27 September 2020

Optional workshop

To gain Massey credits the workshop must be attended.

Due to the fast-changing situation of COVID-19, a date for the workshop will be released at a later stage.

Optional assessment task

Externally assessed. Required for course credit

Learning outcomes

  • Discuss the nature of consulting to primary producers as a business partner and compare this with routine provision of traditional, core veterinary services.
  • Describe proven consulting methods and tools, and give examples of how and when to use them.
  • Explain how to build client engagement and manage client resistance to change
  • Using examples, illustrate what effective consultation looks like in practice. 
  • Chart a path for progression from 'pair of hands' traditional service provision to the status of 'trusted advisor' of the farm client.


  1. Core consulting concepts
  2. Communication and collaboration
  3. Identifying client needs
  4. Enabling client learning
  5. Follow through
  6. Establishing and growing a consulting practice


Graeme Dixon BVSc (Hons), MAppFin, MBA

Graeme’s 30 years of corporate and business consulting experience within the veterinary and animal health industries equips him with a valuable global perspective of these dynamic environments. After a period in private veterinary practice, Graeme built a successful leadership career that included senior executive roles in Australasia, Europe and Japan with a leading multinational organisation.

Since 2010, Graeme has consulted to industry, implementing a variety of strategic growth initiatives for global animal health industry players, with a focus on the rapidly growing Asia-Pacific markets. As a director of two consulting firms, he has worked on a variety of business development initiatives including the design and delivery of corporate sales and customer service training resources, marketing planning and change management projects.

In addition to his veterinary qualifications, Graeme holds a Master’s degree in Applied Finance, and an MBA from MGSM.

Lab Wilson BVSc, MANZVS, Cert. Designing & Facilitating Training.

Lab is a facilitator, learning and performance consultant and former veterinarian. His company, Bats, specializes in helping organisations achieve aligned action to enhance team performance and customer engagement. He strongly believes the development of knowledge-sharing relationships is vital to both of these. He also believes that selling can be done differently and is an integral part of the advisory relationship. Lab is a Fellow of the Institute for Learning Professionals and the author of a book entitled “Customers as Learners”.


Melonie Sheppard

CPD hours

This course provides up to 50 hours of CPD.

  • Online (up to 24 hours)
  • Workshop (6 hours)
  • Assessment task (up to 20 hours)

CPD pathway

Awaiting final review for 5 Massey University credits. To gain credits, the workshop must be attended.


Online course

NZVA member: $460

Rural professional: $460

Non-member: $920

Optional workshop
Workshop pricing will be set at a later stage

Prices are quoted in NZD and include 15% GST.

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