Protecting your reputation online: what to do in a social media crisis
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This year the NZVA Conference includes a number of workshops running on Friday 22 June. This workshop is open to everyone who runs a clinic social media account or wants to set up a public veterinarian social media account, whether or not you are attending the conference. If you are attending the conference we recommend you register for the workshop during your conference registration.

When: Friday, June 22, 2018
10:30 AM
Where: Claudelands Event Centre
Brooklyn Road
Hamilton, Waikato 
New Zealand
Contact: Shannon Leader
04 495 1145

Online registration is closed.
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NZVA Senior Communications Advisor Emily McKewen has been working in social media for 11 years. In this workshop she explains how you can protect your reputation and your clinic when there’s a social media crisis. Bring your laptop and Emily will show you how to set up your social media accounts in a way that will protect your reputation.

Who should do this course?

Any person who runs their clinic social media account or wants to set up a public veterinarian social media account.

Learning outcomes

You’ll finish the course confident that you can manage a social media crisis. Emily will help you set up your page so that it protects your staff and clinic. You will have a moderation policy and a guiding set of principles for your use of social media.


Abuse of veterinarians is rife on social media. With this workshop you’ll learn how to protect yourself and your staff – and how to protect yours and your clinic’s reputation. You’ll be supported in setting up your page so that it’s safe for staff and clients


Emily McKewen
Emily is a senior communications advisor at the New Zealand Veterinary Association. She previously worked as the Auditor-General’s media and social media advisor and had a career as a journalist. In her spare time she runs a Facebook community of 30,000 and provides pro-bono social media advise to not-for-profit organisations. She runs six Facebook pages and four business Twitter accounts.


Download all conference workshop programmes here.