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Protecting your reputation online: what to do in a social media crisis

Venue: Claudelands Event Centre (Oakley Room)
Presenter: Emily McKewen
Time: 10.30am - 3.30pm
Format: Practical computer-based workshop
Limited: Only 20 spaces available
Cost: $125 (Earlybird)

NZVA Senior Communications Advisor Emily McKewen has been working in social media for 11 years. In this workshop she explains how you can protect your reputation and your clinic when there’s a social media crisis.

Bring your laptop and Emily will show you how to set up your social media accounts in a way that will protect your reputation.

Who should take this course?

Any person who runs their clinic social media account or wants to set up a public veterinarian social media account.

Learning outcomes

You’ll finish the course confident that you can manage a social media crisis. Emily will help you set up your page so that it protects your staff and clinic. You will have a moderation policy and a guiding set of principles for your use of social media.  


Abuse of veterinarians is rife on social media. With this workshop you’ll learn how to protect yourself and your staff – and how to protect yours and your clinic’s reputation. You’ll be supported in setting up your page so that it’s safe for staff and clients.


Emily is a senior communications advisor at the New Zealand Veterinary Association. She previously worked as the Auditor-General’s media and social media advisor and had a career as a journalist. In her spare time she runs a Facebook community of 30,000 and provides pro-bono social media advise to not-for-profit organisations. She runs six Facebook pages and four business Twitter accounts.


Field Trip & Breakfast
Social Activities
Your Stay

The conference is organised and hosted by the New Zealand Veterinary Association.

You can contact us here.

Thank you to our Industry Partners

Bayer NZ Ltd
Boehringer Ingelheim (NZ) Ltd
Provet NZ Pty Ltd
SVS Veterinary Supplies

Animates Vetcare
Ethical Agents
Hill's Pet Nutrition
IDEXX Laboratories
Masterpet Corporation Ltd
Royal Canin
Troy Laboratories (NZ) Ltd
Tru-Test Group

Elanco Animal Health
Flexi Cards Ltd
Gribbles Veterinary Pathology
International Animal Health Products
MSD Animal Health
Norbrook Laboratories
Shoof International Ltd

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